Posts by shalini@pulserecruitment.com.au
The Psychology of Closing the Deal
Heading into a closing conversation with a prospect is an inherently nerve-wracking experience. You’ve put in the hours, survived the discovery calls, and delivered a demo that seemed to land perfectly. Yet, as the finish line nears, the air gets thin. No matter how enthusiastic your point of contact appeared, there is always a lingering,…
Read MoreHuman Connection in the Age of AI Fatigue
The year is 2026, and the promise of Artificial Intelligence has largely been fulfilled, particularly in the realm of sales. AI-powered CRMs predict customer needs with uncanny accuracy, natural language processing crafts personalized emails in seconds, and chatbots handle initial inquiries with seamless efficiency. We’ve optimized, automated, and streamlined to a degree that was once…
Read MoreCold Calling Is Your Secret Weapon
We are living through the greatest paradox in the history of sales. It is January 2026, and our “sales stacks” are more sophisticated than we ever dreamed possible five years ago. We have real-time intent data that tells us exactly when a prospect breathes in the direction of a solution. We have AI-driven sequencing tools…
Read MoreWhy Sales Prospecting Matters
In the modern marketplace, sales is often mistaken for the art of “closing.” However, any seasoned professional will tell you that the “close” is merely the finish line of a race that began weeks or months earlier with a single, intentional act: prospecting. Sales prospecting is the foundation of a healthy pipeline and a sustainable…
Read MoreWhere AI Really Wins in the Sales Funnel
In the current gold rush of sales technology, there is a common misconception that is costing companies millions in lost efficiency. Many sales leaders approach Artificial Intelligence as if it were a digital “speech coach”—a tool designed primarily to listen to sales calls, provide real-time transcriptions, or offer live prompts during a demo. While these…
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