Archive for January 2025

A Common Mistake in Sales: Over-Reliance on ROI Gong’s recent analysis of hundreds of thousands of sales deals revealed a surprising insight: close rates decline by 27% when sales teams focus heavily on ROI without using before-and-after storytelling. While ROI can seem like a compelling metric, leaning on it too much often correlates with lower…

As we step into 2025, it’s the perfect time to refine your strategies and focus on what truly drives results. Successful prospecting is the foundation of every effective sales process. It identifies opportunities, builds momentum, and ensures smoother sales cycles. So, what sets top-tier prospectors apart? These habits are key: 1️⃣ Balancing Realism with Aspirational…