The Most Successful Sales Channel

Jul 12, 2023

Daniel Hale

Table of Contents
    Add a header to begin generating the table of contents

    If you’re in sales, you know that connecting with potential customers can be a challenge. But did you know that the phone is one of the most successful sales channels? That’s right! According to the 2023 APAC Sales Trends Report, phone calls rank right below in-person meetings and above social media and email.

    So, how can you get the most value from phone calls as a sales channel? Let’s break it down with some tips and insights from Aircall.

    Firstly, using phone calls can help you keep track of customer data. By integrating your business phone with key business tools like your CRM or help desk, you can quickly access order info, customer details, and interaction history. This helps you get a sense of the problems your prospects and customers are navigating and how you can help. For example, you can integrate many VOIP systems with HubSpot to coach team members and improve their delivery through the value add of recording and replaying calls.

    Secondly, investing in a modern cloud-based phone solution can allow you to sell anywhere. With features like international and local numbers, you can expand your global reach and speak to prospects wherever they are. And according to the same APAC Sales Trends Report, phone calls are the most effective way to close deals when it comes to remote selling. They allow you to build relationships with prospects and create a positive and memorable experience.

    So, there you have it! By leveraging phone calls as a sales channel and investing in a modern cloud-based phone solution, you can get more visibility and value from your sales efforts.

     

    ARE YOU LOOKING FOR SALES PROFESSIONALS?

    Pulse Recruitment is an award-winning sales and marketing recruitment agency designed specifically to help find high-performance staff within the highly competitive Asia-Pacific and United States markets. Find out more by getting in contact with us!

    FROM OUR PULSE NEWS, EMPLOYER AND JOB SEEKER HUBS

    Featured Articles

    3 GTM Roles Experiencing 30% Salary Surges in Australia

    The landscape of corporate growth has changed fundamentally. Over the last three years, organizations across Australia have quietly undergone a massive structural shift. The initial shockwave of generative AI introduction has passed, leaving in its wake a completely rewritten playbook for corporate growth and talent management. While the broader Australian economy shows steady but modest…
    The Hidden Stakeholder Problem: Why Enterprise Deals Stall When You Miss the Full Buying Committee

    Enterprise buying committees are getting larger. That is not speculation. It is observable across every vertical and every deal size. What was once a three-person approval process is now a seven-person approval process. Finance has more say. Security has more say. Operations has more say. Procurement has more say. But most enterprise AEs are still…
    Why Pipeline Quality Matters More Than Pipeline Size in Enterprise Sales

    There is a fundamental misunderstanding in enterprise sales that is costing AEs opportunities and hiring managers are starting to notice it. The assumption is that more pipeline means more deals. More conversations mean better odds. If you have twenty deals in your funnel, surely five of them will close. The math seems obvious. It is…
    The Danger of “Feature-Dumping” in B2B Sales

    It is a classic trap that ensnares some of the most intelligent, passionate, and deeply knowledgeable sales professionals in the industry. You know your product or service inside and out. You understand every single piece of code, every design choice, every advanced configuration, and every niche capability it possesses. You are incredibly proud of what…
    Stalled deals killing your sales pipeline? Try this.

    Every sales professional has experienced the ghost town phase of a deal. You have a fantastic discovery call, the prospect seems deeply engaged, you send over a comprehensive proposal—and then, silence. Weeks pass. Follow-up emails go unanswered. Your voice messages disappear into a corporate void. You check your pipeline metrics, and a deal that felt…
    A Guide to Breaking Into Tech Sales with Zero Experience

    For decades, popular culture has painted a very specific, hyper-aggressive portrait of the salesperson. We think of sharp suits, high-pressure pitches, and the relentless mantra of “Always Be Closing.” But in the modern software-as-a-service (SaaS) ecosystem, that archetype is not just dead—it is a massive liability. Today’s tech sales professionals are consultants, problem-solvers, and strategic…
    The SDR to Account Executive Roadmap: How to Get Promoted

    The Sales Development Representative (SDR) role is the engine room of the tech sales world. It is a grueling, high-volume position fueled by cold outreach, relentless activity targets, and the constant pressure to feed the pipeline for older, higher-paid sales professionals. While it is an incredible training ground for learning resilience and baseline communication skills,…
    How to Prepare for a Sales Role Play Interview

    You’ve passed the phone screen. You’ve nailed the first round. And now the hiring manager has just sent through a calendar invite with two words that send a chill down every candidate’s spine: role play. For many tech sales candidates — even experienced ones — the role play interview is where confidence evaporates. Suddenly, all…
    Stop Treating Talent Connections Like Leads

    Imagine walking into a high-end, exclusive networking event. You see an influential industry player standing by the drinks. You walk straight up to them, skip the pleasantries, slide your business card into their jacket pocket, and say, “Hi, I’m looking for a job. Let me know if you hear of anything that fits me.” Then…
    Why Your Personal Brand Is the Only GTM Resume That Matters

    There is a parallel universe in Go-To-Market (GTM) hiring, and if you are relying on standard job boards, you are entirely locked out of it. Here is the uncomfortable truth about the tech sales landscape today: The best GTM sales roles are almost never publicly posted. By the time a Head of Sales, VP of…

    Visit our blog page