Top 6 Sales Goals For 2023

According to HubSpot’s latest release of APAC’s Sales Trends report, the top sales goals for 2023 are focused on driving growth and efficiency. Here are the top 6 goals sales leaders will be prioritising in the new year:

Exceeding Sales Targets and Quotas:

The top sales goal across B2B and B2C teams is to exceed sales targets and monthly or yearly quotas. Sellers need to have a thorough understanding of their buyers’ needs and challenges and use tactics specialised by audience, niche, and phase of the buyer’s research journey. Customisation and solving tangible problems are critical to success in 2023.

Making the Sales Process More Efficient: 

As customer expectations rise, sales reps have to add more to their discovery checklists while also streamlining sales processes. Popular tools to improve efficiency information are Troops, Zoho, LeadIQ, LinkedIn Sales Navigator, and the HubSpot CRM.

Upselling/Cross-Selling to Existing Customers:

One in four sales leaders identified this as their main goal for 2023. Selling to existing customers has lower acquisition costs, and happy customers can drive significant business growth when they become brand promoters.

Leveraging CRMs to Full Potential:

Many sales teams are using CRMs to uncover new opportunities and guide more effective conversations. CRMs also help reps stay organized, build relationships with prospects, and identify areas to improve their process. The challenge is making sure that the team is utlising the CRM fully which requires consistent education and reminders as well as support from Sales Ops where possible.

Improving Sales and Marketing Alignment:

To succeed in sales, teams need to work together to identify and target prospects, create content, develop messaging and track performance. Building alignment between sales and marketing will help teams successfully reach their goals quicker. As the founders of Catch, Gabby and Hezi Leibovich say, one plus one = 3.

Winning More Market Share:

To gain market share, sales teams are leveraging technology, focusing on demonstrating value, and building their own marketing and media channels. Sales teams need to build trust in tandem with Marketing functions and find new and innovative ways executives and decision-makers in a crowded online space.

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