News | Top 6 Sales Goals For 2023 | Pulse Recruitment

Mar 23, 2023

Daniel Hale

Table of Contents
    Add a header to begin generating the table of contents

    According to HubSpot’s latest release of APAC’s Sales Trends report, the top sales goals for 2023 are focused on driving growth and efficiency. Here are the top 6 goals sales leaders will be prioritising in the new year:

    • Exceeding Sales Targets and Quotas: The top sales goal across B2B and B2C teams is to exceed sales targets and monthly or yearly quotas. Sellers need to have a thorough understanding of their buyers’ needs and challenges and use tactics specialized by audience, niche, and phase of the buyer’s research journey. Customisation and solving tangible problems are critical to success in 2023.
    • Making the Sales Process More Efficient: As customer expectations rise, sales reps have to add more to their discovery checklists while also streamlining sales processes. Popular tools to improve efficiency information are Troops, Zoho, LeadIQ, LinkedIn Sales Navigator, and the HubSpot CRM.
    • Upselling/Cross-Selling to Existing Customers: One in four sales leaders identified this as their main goal for 2023. Selling to existing customers has lower acquisition costs, and happy customers can drive significant business growth when they become brand promoters.
    • Leveraging CRMs to Full Potential: Many sales teams are using CRMs to uncover new opportunities and guide more effective conversations. CRMs also help reps stay organized, build relationships with prospects, and identify areas to improve their process. The challenge is making sure that the team is utlising the CRM fully which requires consistent education and reminders as well as support from Sales Ops where possible.
    • Improving Sales and Marketing Alignment: To succeed in sales, teams need to work together to identify and target prospects, create content, develop messaging and track performance. Building alignment between sales and marketing will help teams successfully reach their goals quicker. As the founders of Catch, Gabby and Hezi Leibovich say, one plus one = 3.
    • Winning More Market Share: To gain market share, sales teams are leveraging technology, focusing on demonstrating value, and building their own marketing and media channels. Sales teams need to build trust in tandem with Marketing functions and find new and innovative ways executives and decision-makers in a crowded online space.

     

    ARE YOU LOOKING FOR SALES PROFESSIONALS OR A NEW JOB?

    Pulse Recruitment is a specialist sales recruitment agency designed specifically to help find the best sales staff within the highly competitive Asia-Pacific market. Find out more by getting in contact with us!

    FROM OUR PULSE NEWS, EMPLOYER AND JOB SEEKER HUBS

    Featured Articles

    Cybersecurity Job Interview Questions

    Securing a job in cybersecurity can be a daunting process, but it’s also one of the most rewarding careers in the modern world. The field is dynamic, the threats are ever-evolving, and the demand for skilled professionals is higher than ever. To land your dream role, you need more than just technical knowledge; you need…
    Traits of Great Sales Candidates

    In today’s competitive job market, hiring managers are flooded with resumes. But for sales roles, a list of past achievements and certifications only tells part of the story. The best sales professionals possess a unique blend of innate traits and learned skills that go far beyond what can be captured on paper. When we look…
    Cybersecurity Checklist for Businesses

    In today’s interconnected digital landscape, cybersecurity is no longer an optional IT concern—it is a core business function and a strategic imperative. The threat landscape is evolving at a breakneck pace, with attackers becoming more sophisticated, leveraging AI to create more effective ransomware and phishing campaigns. For businesses of all sizes, the question is not…
    August 2025 Cybersecurity Recap

    August 2025 will undoubtedly be remembered as a pivotal month in the cybersecurity calendar. It was a period defined by an alarming escalation of third-party vendor compromises, the frantic patching of critical zero-day vulnerabilities, and a stark reminder that the human element remains the weakest link, particularly evident in Australia’s battle against a surging tide…
    New to Tech Sales? We’ve Got You

    Navigating the world of tech sales can feel like a maze, especially if you’re new to the industry. It’s a field with immense opportunity, high earning potential, and a dynamic, fast-paced environment. However, it can also be intimidating, with its unique jargon, complex products, and demanding targets. This guide is for you—the aspiring tech sales…
    Common Cybersecurity Gaps in 2025

    In the fast-paced world of technology, staying ahead of the curve isn’t just about innovation; it’s about defense. For tech employers, the cybersecurity landscape in 2025 is more complex and dangerous than ever before. The threats have evolved beyond simple viruses and firewalls. They are now deeply intertwined with the very fabric of modern tech—AI,…
    How to Land Your First Cyber Job

    Cybersecurity continues to be one of the fastest-growing fields worldwide. With rising cyber threats and global spending on security solutions expected to surpass $200 billion in the coming years, opportunities for newcomers are expanding quickly. Yet, for many aspiring professionals, the biggest challenge remains: how to land that very first role. This guide outlines practical…
    The Future of SaaS is Eat or Be Eaten

    When Software as a Service (SaaS) first emerged, it wasn’t just a new business model; it was a revolution. It completely upended the traditional software industry, which was bogged down by cumbersome licenses, expensive maintenance fees, and complex on-premise installations. The old guard, unable or unwilling to adapt, faded into obscurity. A new generation of…
    How to Build a Personal Brand in Sales

    In the world of sales, products and services can often look alike. What truly sets a sales professional apart is not just the offering, but the reputation and trust built with clients. That’s where personal branding comes in. Personal branding is the process of defining and promoting the unique combination of skills, experience, and personality…
    Cyber Certifications That Actually Help

    Cybersecurity is one of the fastest-growing fields in the world, with talent shortages creating huge opportunities for skilled professionals. But with hundreds of certifications available, job seekers and career switchers often face a big question: Which cyber certifications actually help me land a role and grow my career? The truth is, not all certifications carry…

    Visit our blog page