Employers Hub | The job brief sets you up for success or failure

In this candidate short market that we find ourselves in, it’s crucial to have a recruitment process that is structured and detailed so that the messages you give to the market are coherent so that no stone is left unturned.

Here at Pulse, we have a four-step process in place that has been stress tested and refined over the years. This process relies heavily on an open and transparent relationship between the recruiter and our client. The foundation of this process is always the job brief.

The job brief is an opportunity to dig into your story as a company and start to paint the picture of what the successful candidate would look like. We ask questions like;

  • Can the candidate come from outside of tech and, if so, what type of background will they have?
  • What is your average deal size, and how complex is the sales cycle?
  • What are the “success stories” of existing staff that we can promote?
  • What key areas of your value proposition set you apart from the competition?
  • What is the split between net new business acquisition and account management?
  • How autonomous is the role?
  • What are the key challenges faced in the role?
  • What are your growth plans?
  • Have there been acquisitions in the past few years, and what has been added to the stack in that time?

These questions, along with many others, allow us to form a picture of who we will approach at the right time with the right message.

We are talking to talent all day, every day and the job brief is also an opportunity to tell you what is being said and what the market expectations are. If these expectations don’t match the job brief, then it’s our job to point this out and try to find a happy medium so that no one’s time is wasted and you get a window into the market that is accurate and realistic.

Ultimately, a detailed, deep dive at this stage of the process sets us up for success and is the key part of the chain that makes the following three steps of our recruitment process possible.



Pulse Recruitment is a specialist tech sales recruitment agency, designed specifically to help find the best sales staff within the highly competitive Asia-Pacific market. Find out more by visiting our Hire Staff page!


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