Let’s Talk Lead Generation

May 5, 2023

Daniel Hale

Table of Contents
    Add a header to begin generating the table of contents

    Do you find it challenging to generate high-quality leads for your business? According to the 2023 Hubspot Sales Trends report, this is a common issue faced by many salespeople. While marketing teams provide quality leads for 41% of salespeople, it seems there’s still a bit of a disconnect.

    In 2022, sales teams found that the best quality leads come from referrals, followed by social media, tradeshows, telemarketing, and digital marketing. It’s interesting to note that the definition of “quality” has changed over the past few years due to changes in consumer behaviour.

    If you’re wondering about the top channels for lead generation in 2022, they were social media, SEO, account-based marketing, influencer marketing, short-form video, virtual events, and mobile-focused web strategy. It seems that the world of marketing is constantly evolving, as more than half of sales reps feel that lead quality has stayed the same or worsened from 2021 to 2022.

    But don’t worry – there are still plenty of ways to generate high-quality leads for your business. Sales teams should focus on referral programs, social media, and virtual events to reach their target audience. In 2023, B2B sales reps plan to use LinkedIn, Facebook, and Instagram, while B2C sales reps use Facebook and Instagram more often. YouTube and TikTok are growing as channels for both B2B and B2C sales and marketing.

     

    SEEKING INDUSTRY-LEADING TALENT?

    Leverage Pulse Recruitment’s expertise in IT, sales, and marketing to secure elite professionals in Sydney, Melbourne, Brisbane, the wider Asia-Pacific and United States regions. Experience the advantage by connecting with us!

    FROM OUR PULSE NEWS, EMPLOYER AND JOB SEEKER HUBS

    Featured Articles

    New to Tech Sales? We’ve Got You

    Navigating the world of tech sales can feel like a maze, especially if you’re new to the industry. It’s a field with immense opportunity, high earning potential, and a dynamic, fast-paced environment. However, it can also be intimidating, with its unique jargon, complex products, and demanding targets. This guide is for you—the aspiring tech sales…
    Common Cybersecurity Gaps in 2025

    In the fast-paced world of technology, staying ahead of the curve isn’t just about innovation; it’s about defense. For tech employers, the cybersecurity landscape in 2025 is more complex and dangerous than ever before. The threats have evolved beyond simple viruses and firewalls. They are now deeply intertwined with the very fabric of modern tech—AI,…
    How to Land Your First Cyber Job

    Cybersecurity continues to be one of the fastest-growing fields worldwide. With rising cyber threats and global spending on security solutions expected to surpass $200 billion in the coming years, opportunities for newcomers are expanding quickly. Yet, for many aspiring professionals, the biggest challenge remains: how to land that very first role. This guide outlines practical…
    The Future of SaaS is Eat or Be Eaten

    When Software as a Service (SaaS) first emerged, it wasn’t just a new business model; it was a revolution. It completely upended the traditional software industry, which was bogged down by cumbersome licenses, expensive maintenance fees, and complex on-premise installations. The old guard, unable or unwilling to adapt, faded into obscurity. A new generation of…
    How to Build a Personal Brand in Sales

    In the world of sales, products and services can often look alike. What truly sets a sales professional apart is not just the offering, but the reputation and trust built with clients. That’s where personal branding comes in. Personal branding is the process of defining and promoting the unique combination of skills, experience, and personality…
    Cyber Certifications That Actually Help

    Cybersecurity is one of the fastest-growing fields in the world, with talent shortages creating huge opportunities for skilled professionals. But with hundreds of certifications available, job seekers and career switchers often face a big question: Which cyber certifications actually help me land a role and grow my career? The truth is, not all certifications carry…
    Networking Tips for Cyber Pros in 2025

    The cybersecurity landscape is moving faster than ever in 2025. AI-driven threats are rewriting playbooks, regulations are getting tighter, and job roles are evolving almost quarterly. For cyber professionals — whether you’re a seasoned SOC analyst, an incident responder, a security architect, or a fresh graduate trying to land your first role — your technical…
    How To Write a Cyber Security Resume

    In the competitive world of cybersecurity, a generic resume simply won’t cut it. Your resume is more than a list of past jobs; it’s your first line of defense, a carefully crafted document designed to get you past the automated filters and into the hands of a hiring manager. A great cybersecurity resume doesn’t just…
    How to Spot and Avoid Online Scams

    In today’s interconnected corporate landscape, a single click can have devastating consequences. The threat of online scams is no longer just a personal risk; it is a significant and growing danger to businesses of all sizes. From small startups to multinational corporations, cybercriminals are relentlessly targeting corporate environments with increasingly sophisticated tactics designed to compromise…
    Tech Sales Skills to Look for in 2025

    In today’s fast-paced tech industry, the role of a sales professional is evolving at an unprecedented rate. Gone are the days when a great pitch and a firm handshake were enough to close a deal. As we look toward 2025, the most successful tech sales professionals will possess a blend of traditional interpersonal skills and…

    Visit our blog page