Employers Hub | How to stand out from the crowd when recruiting

The market is hot right now with more jobs than people, and candidates are well aware of this dynamic.

So, to attract the best people, you need to be able to tell a great story about your business to develop trust and position your company above the competition.

The story will cover your value prop and what separates you from the competition. It also delves into how the team is structured, what high earners are making per quarter, success stories about internal promotions, the company culture and opportunities for training and education.

The first interview is the best time to tell your story, and it should also address past issues and growing pains (half the time, the candidate is already aware of these issues). Engaging the candidate in the first interview will also bring the “passive” candidates to life and engage them in a way that can build trust and excitement.

Every story should be told with a level of passion and have a beginning, a middle and an end.

Or, in this case – the PAST, the PRESENT and the FUTURE.

The PAST might not be perfect, but that’s OK – you need to address it and be completely honest. It’s all about the learning experience and how the business has evolved. This will give context and build trust with candidates.

The PRESENT is about what the team looks like today, the value prop and how far the business has come…

And the FUTURE is the part that inspires.

My job as a recruiter is to refine your story to the market and tell it in a truthful and consistent way that brings your company to life.

ARE YOU LOOKING FOR SALES PROFESSIONALS?

Pulse Recruitment is a specialist tech sales recruitment agency, designed specifically to help find sales staff within the highly competitive Asia-Pacific market. Find out more by visiting our hire staff page!

FROM OUR EMPLOYER AND JOB SEEKER HUBS

Featured Articles

Employers Hub | Best Practices For Commission Structures

If a five-year-old can understand the commission structure, then that’s a great start. On the other hand, if you need a math’s degree to understand it, it’s probably not that effective. A very common complaint I receive from candidates is that the commission structure is hard to understand or it’s hard to obtain – i.e….

Job Seekers Hub | 3 ways to get your resume to stand out

If you’re looking for a new sales role and want your resume to stand out from the crowd, here are a few tips; 1. Start and end with your achievements. A sales resume with no achievements is like an omelette with no eggs. Aim for at least three achievements under each role, such as internal…

Employers Hub | How to stand out from the crowd when recruiting

The market is hot right now with more jobs than people, and candidates are well aware of this dynamic. So, to attract the best people, you need to be able to tell a great story about your business to develop trust and position your company above the competition. The story will cover your value prop…