Job Seekers Hub | Culture – The art of showing what’s behind the scenes

Mar 20, 2017

Pulse Recruitment

Table of Contents
    Add a header to begin generating the table of contents

    Looking to buy a new work suit? You try it on.

    Looking to buy a new car? You test drive it.

    Looking to buy a house? You view it.

    …you catch my drift?

    Anytime we make a significant purchase, typically it’s a “try it before you buy it” scenario. It gives us the reassurance that if we don’t like it, well, at least we’re not committed to it. However, with a career move, unfortunately this isn’t the case. Sure, you can ask what the culture is like in the interviews, you can get a tour of the office, or talk to an existing team member, but ultimately, you won’t know what the culture is like until you’ve already committed. To me, that kind of seems like signing a contract with a blindfold on, doesn’t it?

    Thankfully, many organisations have realised it’s not worth the risk to assume that talent will thrive in their existing culture. Instead, we’re seeing more regularly the trend of companies showing what really happens behind the scenes which gives potential hires an opportunity to see if the culture is right for them. LinkedIn recently hosted an event on ‘Branding to win the best talent’ and the host, Megan Speelman, quoted “The better you can show what happens behind the scenes, the more attractive you are going to be”. Couldn’t agree more.

    It’s also important to note that the power has shifted to the candidate as a result of the digital evolution. Candidates have choices, and it’s now up to companies to come to the table and truly answer: “Why work with us”.

    So, what do these powerful job seekers really want to know about your culture? They want to know:

    • What are your perks?
    • What makes you tick?
    • What are your values?
    • What differentiates you from everyone else?
    • What does the company look like?
    • How many people work there?
    • How many offices do you have?

    Here are a few channels to showcase your culture – it’s best to have a variety of mediums to creatively show off your people and your perks. Don’t worry about bragging, people want to see it!

    • Blogs on what you’re up to
    • Videos showing some personality
    • Team photos on social channels
    • A great “career” page on your website
    • Individuals posting to their social networks about their job (your employees are your brand ambassadors!)
    • Positive Glassdoor reviews & Google reviews

    The more you’re willing to share, the more you’ll attract talent that fit the puzzle.

     

    READY TO TAKE THE NEXT STEP IN YOUR CAREER?

    Explore a vast array of IT, sales, and marketing roles spanning across Sydney, Melbourne, Brisbane, the wider Australia and Asia-Pacific and the United States regions. With Pulse Recruitment, you’ll find positions that resonate with your skills and ambitions. Embark on a transformative career journey and submit your resume of LinkedIn profile today!

    FROM OUR PULSE NEWS, EMPLOYER AND JOB SEEKER HUBS

    Featured Articles

    How To Find and Fill Sales Hiring Gaps

    Even the most seemingly successful sales organizations can be unknowingly hampered by hidden hiring gaps. These aren’t always obvious vacancies; they can manifest as skill deficiencies within the existing team, a lack of specialization in crucial areas, or simply not having the right people in the right roles to capitalize on market opportunities. These gaps…
    New to Sales? What to Know First

    Welcome to the dynamic and rewarding world of sales! Whether you’ve intentionally chosen this path or found yourself here through circumstance, you’re embarking on a journey filled with opportunities for growth, connection, and significant impact. However, like any new endeavor, the world of sales can seem daunting at first. There’s a unique language, a set…
    How To Hire Smarter and Sell Faster

    In today’s competitive business landscape, the ability to sell quickly and efficiently is paramount to success. However, achieving high sales velocity isn’t solely about implementing the latest sales techniques or adopting cutting-edge technology. A crucial, often overlooked factor is the quality of your sales team. Hiring smarter – attracting, assessing, and onboarding top talent who…
    Win That Interview in 3 Easy Steps

    The job interview. Just the words can evoke a mix of excitement and anxiety. It’s your chance to shine, to articulate why you’re the perfect fit for the role, and to take a significant step towards your career goals. However, many talented individuals stumble during this crucial stage, often due to a lack of preparation…
    What’s Missing in Your Tech Sales Team?

    In the fast-paced and ever-evolving world of technology sales, even seemingly high-performing teams can plateau or fall short of their potential. While you might have the latest CRM, a compelling product, and a team of individuals with “sales” in their title, subtle yet significant gaps could be hindering your progress. These aren’t always glaringly obvious;…
    How To Turn Rejections into Job Offers

    Getting turned down for a job stings—especially in tech sales, where confidence is currency. But rejection isn’t failure. It’s feedback. It’s redirection. And if used correctly, it can be the very thing that gets you hired.​ In this guide, we’ll show you how to take a “no” and turn it into your next opportunity. From…
    Most Common Sales Hiring Challenges

    Hiring salespeople has never been a walk in the park. But in 2025, the stakes are even higher.With rapidly evolving buyer behaviors, the rise of AI-driven CRMs, and intense competition for talent, hiring the right sales rep is more critical—and more difficult—than ever. Whether you’re scaling a startup, launching a new product, or leading an…
    Best LinkedIn Tips for Tech Sales Pros

    Tech sales is no longer just about cold calls and email outreach. Today, sales conversations begin long before a call is booked. LinkedIn has evolved into a dynamic platform where buyers do their homework, deals are researched, and relationships are built. As decision-makers become more discerning, LinkedIn acts as your digital first impression—and in many…
    What’s Missing in Your Sales Team?

    In today’s competitive market, simply having a sales team isn’t enough; having the right sales team is what truly drives success. Many businesses face stagnating pipelines and underwhelming conversion rates not because of shifting market dynamics or customer behavior—but due to internal limitations. From misaligned goals to underdeveloped skills, these gaps silently erode potential. Identifying…
    How To Future-Proof Your Sales Career

    The world of sales is in constant flux. Technological advancements, shifting buyer behaviours, and economic uncertainties are reshaping the landscape at an unprecedented pace. What worked yesterday might not guarantee success tomorrow. To not just survive but thrive in this dynamic environment, you need to proactively future-proof your sales career. This comprehensive guide will equip…

    Visit our blog page