Are You a Jack of All Trades?
Many Go-to-Market professionals boast a rich, diverse career path. Starting as Sales Engineers, shifting into sales, taking leadership roles, dabbling in channels and alliances, and often returning to the Account Executive seat. Each move adds valuable experience—but also creates a challenge.
Hiring managers don’t know where to place multi-faceted candidates.
Applications for four or more distinct roles are common. Despite being qualified for all, these candidates often get overlooked because their resumes lack clarity and focus.
Here’s how to fix it:
- Narrow the focus to one or two core roles.
- Create two tailored versions of the resume that speak directly to each.
- Ensure the value proposition is clear within five seconds of reading.
In the job market, less really is more.
Quick Tip for Those with a “Jumpy” Resume
Layoffs have hit GTM professionals hard. Multiple redundancies within a few years are not unusual. Fortunately, SaaS companies understand the climate.
Still, many candidates aren’t making the context obvious on their resumes.
A simple fix:
- Add “Made Redundant” to each affected job title.
- Include a line beneath: “Impacted by global RIF, 30% of team reduced.”
This basic tweak helps hiring teams understand the story—so the resume doesn’t get dismissed unfairly.
Don’t let a misunderstood career path become a missed opportunity
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FROM OUR PULSE NEWS, EMPLOYER AND JOB SEEKER HUBS