Employers Hub | How to make a good 1st impression

Table of Contents
    Add a header to begin generating the table of contents

    The days of the interrogation first-round interviews are well and truly behind us. These days, candidates choose companies more than the other way around and, therefore, a lot rests on the quality of the first interview. It’s a two-way street and important to find out if the candidate has what it takes to thrive in the role but equally for them to get a real sense of who you are and what is great about working there.

    You won’t get a 2nd chance to make that first impression, and high-quality talent might just have slipped through the net when the competitor next door, nails that initial interview.

    So, it’s never been more important than ever to have a strategic approach to your first interview.

    The first thing to look at is who is conducting the first interview. Ideally, the person the role reports to will do the first interview because the candidate can get information straight from the source and assess whether you can work together. If not, does the person have the right level of knowledge to answer important questions and do they represent your brand in the best light?

    If Talent Acquisition or a Recruiter has already screened the candidate. It’s vital that whoever is conducting the first formal in-house interview knows any areas of concern that the candidate might have so they can be addressed early. Communication here is key.

    Keeping it conversational and relaxed is also important because it allows the candidate to open up. This takes the conversation to places where a one-way interview wouldn’t usually go.

    Some of the key areas to cover include;

    • Why the role has been made available
    • Internal success stories and promotions
    • Recent acquisitions and new product releases
    • What the main challenges are
    • Future growth plans
    • Who they will be selling to

    If you feel that the candidate isn’t right after the first round, that’s fine. At least you’ve made a good impression on someone that might be a future client or may even refer someone else to you.

     

    ARE YOU LOOKING FOR SALES PROFESSIONALS?

    Pulse Recruitment is a specialist tech sales recruitment agency, designed specifically to help find the best sales staff within the highly competitive Asia-Pacific market. Find out more by visiting our Hire Staff page!

    FROM OUR PULSE NEWS, EMPLOYER AND JOB SEEKER HUBS

    Featured Articles

    Remote vs. Hybrid: What Australia’s Best Sales Reps are Demanding Now

    The Australian employment landscape has undergone a permanent transformation. For sales organizations, particularly those in the high growth sectors of technology, fintech, and cybersecurity, the traditional office based model is no longer the standard. It is a relic of a previous era. As we navigate the current market, a critical question faces every sales leader…

    Why B2B Sales is a Team Sport in 2026

    For decades, the “Lone Wolf” was the celebrated archetype of the sales world. This was the Account Executive (AE) who worked in a vacuum, kept their secrets close to their chest, and emerged from the shadows only to ring the bell after closing a massive deal. They were the “closers,” the individual heroes whose grit…

    The 2026 GTM Playbook: EQ, Shadow Pipelines, & Talent Gaps

    In the Go-To-Market (GTM) landscape of 2026, the noise is deafening. We were promised that AI would automate our way to infinite scale, but instead, it has created a “trust deficit.” Buyers are shielded by AI gatekeepers, their inboxes are flooded with “hyper-personalized” (yet soulless) outreach, and the old playbooks are being shredded in real-time….

    7 Red Flags to Look for During Your Tech Sales Interview

    The tech sales landscape is a high-octane world of “disruptive” SaaS products, uncapped commissions, and the promise of rapid career progression. On paper, every startup looks like the next unicorn. However, beneath the surface of free kombucha and ergonomic desks, many sales organizations are struggling with toxic cultures, unattainable quotas, and “burn and churn” philosophies…

    Why “Job Hopping” in Sales Might Be Killing Your Long-Term Earnings

    In the modern sales landscape, there is a pervasive belief that the only way to get a significant “raise” is to change companies. The logic seems sound on the surface: jump to a new startup, grab a 20% increase in base salary, vest a few more options, and repeat the cycle every 18 months. Recruiters…

    Culture vs. Quota: Why Top Billers Leave (and How to Make Them Stay)

    In the high-stakes world of professional recruitment and enterprise sales, there is a prevailing myth that “money heals all wounds.” Leadership often believes that as long as the commission checks are fat and the leaderboard is glowing, the “Top Billers”—the 5% who carry 50% of the revenue—are happy. But then, the unthinkable happens. Your star…

    Cold Calling Scripts for Tech Sales Success

    Cold calling remains one of the most debated yet powerful strategies in tech sales. Many sales professionals assume it is outdated, especially with the rise of email marketing, social selling, and AI-driven outreach. However, the reality is different. Cold calling continues to deliver strong results when executed with the right strategy, messaging, and mindset. In…

    Hidden Job Market in Tech Sales: How to Find Unadvertised Roles

    While you’re scrolling through job boards competing with hundreds of applicants for posted positions, an entire ecosystem of unadvertised tech sales roles exists that most candidates never discover. Research shows 70-80% of jobs are filled through networking and referrals before they’re ever publicly advertised. This hidden job market represents your best opportunity to find exceptional…

    How to Attract Sales Reps Who Aren’t Looking

    The best sales talent isn’t browsing job boards—they’re crushing quota at your competitors. These passive candidates represent 70% of the workforce but account for less than 30% of applicants. If you’re only recruiting from active job seekers, you’re fishing in a small pond while ignoring an ocean of high-performing sales professionals. Passive candidate recruitment requires…

    What’s a Realistic First-Year Earnings in Tech Sales? (Real Data from 500+ Placements) in Australia

    If you’re considering a career in tech sales in Australia, your most pressing question is probably “How much will I actually earn?” Job descriptions throw around impressive OTE (On-Target Earnings) figures, but what do people really make in their first year—especially when they’re ramping up and learning the ropes? Drawing from real placement data across…