Employers Hub | How to remove unconscious biases when hiring

Table of Contents
    Add a header to begin generating the table of contents

    A bad hire can be devastating, especially at a senior level, and the psychology of such failure can be hard to forget when hiring new people.

    When a good decision leads to a bad outcome, the experience of regret can bias subsequent choices: people are less likely to select the regret-producing alternative a second time, even when it is still objectively the best alternative (non-adaptive choice switching)” – Van Dijk & Zeelenberg, 2005.

    It’s completely natural to fear the same outcome twice based on a previous bad experience, and in many cases, it’s a valid response that leads to better hiring decisions in the future.

    BUT, the trick is to stay objective and look at why the employee failed (outside of their profile and previous experience). In other words, maybe just because they worked at Company X or in a particular role doesn’t automatically predict their success in this role.

    Remember, there are the good, the bad, and the ugly at every company, every role, and every vertical. One person that has come from a media background and failed in tech sales doesn’t mean they all will.

    Bad experiences continue to cloud hiring decisions, and it’s a normal human reaction to avoid potential failure. Unfortunately, on the flip side, it also means good candidates can be missed before they’ve even had an interview.

    The moral of the story is that every individual is different. It’s a case-by-case situation, and keeping an open, objective mind is sometimes the hardest thing to do in recruitment. But, for me, it’s also a sign of a good recruiter.

     

    BUILD YOUR TEAM WITH ELITE INDUSTRY EXPERTS

    Benefit from Pulse Recruitment’s expertise in IT, sales, and marketing recruitment to secure the finest professionals in APAC and the US. Discover the difference and start your journey by submitting your job vacancy!

    FROM OUR PULSE NEWS, EMPLOYER AND JOB SEEKER HUBS

    Featured Articles

    Tech Sales Tips to Practice in 2026

    If 2024 was the year of “AI hype” and 2025 was the year of “AI integration,” then 2026 is the year of AI Mastery. In the tech sales landscape of 2026, the barrier to entry has never been lower, yet the bar for excellence has never been higher. Automation has flooded prospect inboxes with “perfectly…

    Rise of the Analog Renaissance in Sales

    If we look back at the trajectory of the last few years, the narrative in the sales world was dominated by a single acronym: AI. In 2024, we were in the “Experimental Era,” where every sales leader was scrambling to figure out what LLMs could do. By 2025, we entered the “Adoption Era,” a period…

    What Is Your Tech Sales Team Missing

    If you are a business leader looking at your Q4 projections and seeing a plateau, your first instinct might be to call a “rally” or demand more activity. In the past, the math was simple: more calls equaled more demos, which equaled more revenue. But we have entered a new era of B2B commerce. In…

    2026 Tech Sales Trends

    As we step into 2026, the tech industry has reached a significant inflection point. The “AI Gold Rush” that defined the mid-2020s has matured into what analysts are calling the Age of Pragmatism. The “AI hype” era—where a mere mention of Large Language Models could secure a pilot—is officially over. In its place is a…

    The Consulting Seller Era in B2B Sales

    In the world of B2B commerce, we have reached a definitive turning point. For decades, the sales industry operated on a simple, albeit aggressive, premise: The Pitch. You found a prospect, you highlighted your product’s features, you handled objections, and you pushed for the “close.”But as we move deeper into the mid-2020s, that model has…

    Sales Skills to priotitize in 2026

    The year 2026 will mark a definitive turning point in the world of sales. The pressures of a digital-first buyer, complex enterprise purchasing committees, and the total integration of Artificial Intelligence (AI) are rendering the traditional sales playbook obsolete. For every job seeker and working sales professional, the message is clear: the skills that guaranteed…

    2026 Sales Hiring Trends

    The sales landscape is undergoing its most profound transformation in decades, driven by the maturity of Artificial Intelligence (AI) and the complexity of the modern B2B buying journey. Consequently, the criteria for hiring a successful sales professional are changing at an accelerated pace. In 2026, sales leaders are no longer looking for the traditional, high-volume…

    How to Find Next-Gen Sales Reps

    The skills required to succeed in sales have fundamentally changed. The high-volume, low-context approach that defined the last decade is breaking down under the pressure of AI-driven automation, digitally autonomous buyers, and complex, multi-stakeholder enterprise deals. Sales leaders face a major dilemma: The traditional “A-Player” archetype (the charismatic, relationship-driven closer) is no longer sufficient. Today’s…

    Why Tech Sales Is a Top Career

    In the modern professional landscape, few careers offer the potent combination of high earning potential, rapid skill development, and clear merit-based progression found in Tech Sales. For job seekers, career changers, and professionals looking to maximize their professional leverage, a career in selling technology—particularly Software as a Service (SaaS) and cloud solutions—is arguably the most…

    How to Transition into Sales

    Sales is often misunderstood. It’s not about being pushy or slick; in the modern economy, sales is a high-growth, high-skill profession centered on strategic consulting, problem-solving, and managing complex business relationships. If you are a job seeker looking for a career path with high earning potential and clear metrics for success, or a working professional…