Employers Hub | How to remove unconscious biases when hiring

Table of Contents
    Add a header to begin generating the table of contents

    A bad hire can be devastating, especially at a senior level, and the psychology of such failure can be hard to forget when hiring new people.

    When a good decision leads to a bad outcome, the experience of regret can bias subsequent choices: people are less likely to select the regret-producing alternative a second time, even when it is still objectively the best alternative (non-adaptive choice switching)” – Van Dijk & Zeelenberg, 2005.

    It’s completely natural to fear the same outcome twice based on a previous bad experience, and in many cases, it’s a valid response that leads to better hiring decisions in the future.

    BUT, the trick is to stay objective and look at why the employee failed (outside of their profile and previous experience). In other words, maybe just because they worked at Company X or in a particular role doesn’t automatically predict their success in this role.

    Remember, there are the good, the bad, and the ugly at every company, every role, and every vertical. One person that has come from a media background and failed in tech sales doesn’t mean they all will.

    Bad experiences continue to cloud hiring decisions, and it’s a normal human reaction to avoid potential failure. Unfortunately, on the flip side, it also means good candidates can be missed before they’ve even had an interview.

    The moral of the story is that every individual is different. It’s a case-by-case situation, and keeping an open, objective mind is sometimes the hardest thing to do in recruitment. But, for me, it’s also a sign of a good recruiter.

     

    BUILD YOUR TEAM WITH ELITE INDUSTRY EXPERTS

    Benefit from Pulse Recruitment’s expertise in IT, sales, and marketing recruitment to secure the finest professionals in APAC and the US. Discover the difference and start your journey by submitting your job vacancy!

    FROM OUR PULSE NEWS, EMPLOYER AND JOB SEEKER HUBS

    Featured Articles

    The Great Tech Sales Talent Shortage of 2026: Data & Solutions

    Why companies can’t fill sales roles, what the data reveals about supply and demand imbalances, and actionable strategies for building teams despite market constraints. Tech companies are experiencing the most severe sales talent shortage in over a decade. Open sales positions sit unfilled for months, offer acceptance rates have plummeted, and compensation packages have inflated…

    How to Attract Top Sales Talent with Employer Branding

    The best sales people in tech aren’t scrolling job boards waiting to be found. They’re performing, earning, and building careers—and they have no shortage of companies competing for their attention. If your employer brand isn’t compelling enough to pull them out of their current role, your job postings are invisible to the talent that matters…

    Why 81% of Tech Buyers Won’t Talk to Sales Reps Until They’re Ready

    The B2B tech sales landscape has fundamentally changed. If you’re still operating under the assumption that prospects need your sales team to guide them through the buying journey, you’re already behind. The latest 2026 benchmarks from 6Sense and Gartner paint a clear picture: the traditional tech sales funnel is dead, and a new buyer-controlled paradigm…

    Permanent vs Contract Tech Sales Roles: Pros, Cons & When to Use Each

    The tech sales employment landscape has evolved dramatically. No longer is the choice simply between being employed or unemployed—today’s sales professionals face a strategic decision between permanent employment and contract roles, each offering distinct advantages, trade-offs, and career implications. Whether you’re an Account Executive evaluating a contract opportunity at a hot startup, a sales leader…

    Red Flags When Hiring Tech Sales Reps: What Recruiters Spot

    Hiring the wrong tech sales rep can cost your company six months of ramp time, thousands in training resources, and hundreds of thousands in lost revenue. Yet many hiring managers and recruiters make preventable mistakes by overlooking critical red flags during the interview process. After conducting over 1,500 tech sales interviews and placing hundreds of…

    LinkedIn Profile Tips for Tech Sales Professionals

    Your LinkedIn profile is your digital storefront in the tech sales world. It’s often the first impression recruiters, hiring managers, and potential clients have of you. Yet most tech sales professionals waste this opportunity with generic profiles that blend into the background noise of millions of other salespeople.The difference between a LinkedIn profile that attracts…

    SaaS Sales Interview Questions: 50+ Questions Asked in 2026

    Landing a SaaS sales role in 2026 requires more than just charm and ambition. With tech companies raising the bar for sales talent, you need to master the specific interview questions that hiring managers are asking right now. This comprehensive guide covers 50+ real SaaS sales interview questions, complete with strategic answers and tech sales…

    Cost of a Bad Sales Hire in Australia: The $200K+ Mistake

    Hiring the wrong person into your sales team isn’t just disappointing — it’s expensive. In Australia, a single bad sales hire can quietly drain well over $200,000 from your bottom line before anyone even realises something has gone wrong. And by the time the numbers start to show it, the damage is already done. If…

    Which Tech Sales Role Is Right for You?

    The tech sales landscape offers two distinct entry points that can shape your entire career trajectory: the Sales Development Representative (SDR) and the Account Executive (AE) position. Understanding the differences between these roles is crucial for anyone considering a career in technology sales. Whether you’re a recent graduate, career changer, or sales professional looking to…

    Why Sales Coaching Matters in 2026

    The landscape of B2B SaaS sales has shifted beneath our feet. If you feel like hitting targets has become an uphill battle against an avalanche, you aren’t imagining it—and you aren’t alone. As we move deeper into 2026, the final performance data from the 2024–2025 fiscal cycle has arrived, and it carries a sobering message…