Top 5 reasons why an external sales coach is your friend

Mar 19, 2019

Pulse

Table of Contents
    Add a header to begin generating the table of contents

    Finding top sales talent is harder than ever. Across all the major cities in Australia, demand is high and supply is short, which means emphasis on staff retention is all the more important.

    That’s why a strong external sales coach can become a Sales Manager’s “best friend”. Here’s why:

    1.            Motivation and Accountability

    These go hand in hand. A sales coach will be there to push you harder no matter how motivated you think you are – there’s always room to grow. A sales coach is going to find what you need to address the most in your business plan and push you to go above and beyond what you are already doing to get there. It may be your weakest link, but with someone else’s eye, they’ll keep you on the ball at all times to keep things on the up and up. Working with a sales coach will allow you to set these plans into action and then work together to meet the goals along the way.

    2.            Fresh Perspective

    Once you get momentum, having a fresh eye can be challenging and those minor details can blur out pretty easily. Even if a sales coach is familiar with your business or similar companies, they will still be addressing your business as a unique setup through a new pair of lenses with a brand-new approach. This can lead to introducing new ideas and innovative techniques to grow your business. A sales coach could very well have the knowledge and resources necessary to introduce you to opportunities you never previously considered.

    3.            Specified Training

    The unique experience and circumstances surrounding your business will lend to specific training from your coach. You may have some similarities with plans they’ve helped others in your field with, but you are guaranteed to have a unique training experience as no two companies are identical in their strengths and weaknesses. Your coach will be able to walk you through the steps you need to take to keep your company unique. You don’t want to be a carbon copy of everyone out there in your field and it is key to develop a differentiating factor to set yourself apart from the rest.

    4.            Peace of Mind

    Having a sales coach walk you through the steps is a huge stress relief. If you’re looking to grow your already successful business, then a sales coach can help relieve some of the burden you’ve put on your shoulders as well. Knowing that you aren’t going at it alone can ease the tension you feel by leaps and bounds. Less tension and stress means more focus on the important things you need to do to get your team / business to a successful point. Whether you are just getting started or just looking to grow, the company of a sales coach and knowing you can reach them for any advice makes a big difference in how you face the ups and downs you will inevitably get to.

    5.            Bigger Earnings

    This really should go without saying. No matter where you are in your business, hiring a sales coach to take it to the next level will undoubtedly result in making more sales and thus more money in the long term. Sure, you are spending money by hiring the sales coach, but it takes money to make money and investing in someone who is going to work to help you build up your business is money well spent. With a coach, you’ll more than make that investment back, and who doesn’t like more money?

    Currently, Pulse Coaching have a 100% re-book rate after the first session with a Coach.

    All Pulse Coaching sales coaches are hands on Sales Managers who are still working in the industry as well as coaching. This means that you’ll have peace of mind that by working with us; you’ll get up-to-date, relevant team coaching that everyone can relate to.

    Sourced from Ramon Ray www.smallbiztechnology.com when he was deciding on engaging a sales coach.

    READY FOR A GAME-CHANGING CAREER OR TEAM ENHANCEMENT?
    For professionals poised for their next career step or employers in pursuit of exceptional talent, delve into unmatched IT, sales, and marketing recruitment across APAC and the USA. Pulse Recruitment seamlessly connects you to roles or candidates tailored to your distinct goals. Job seekers, submit your resume or LinkedIn profile; employers, share your job vacancy, and elevate your journey today!

    FROM OUR PULSE NEWS, EMPLOYER AND JOB SEEKER HUBS

    Featured Articles

    Cybersecurity Trends and Challenges 2025

    The digital landscape is a relentless battlefield, constantly evolving with new threats and sophisticated adversaries. As we peer into 2025, the cybersecurity horizon presents a mix of familiar foes and emerging challenges, all intensified by the accelerating pace of technological innovation. Staying ahead requires not just vigilance, but a proactive and adaptive strategy. This post…
    Cybersecurity Job Interview Questions

    Securing a job in cybersecurity can be a daunting process, but it’s also one of the most rewarding careers in the modern world. The field is dynamic, the threats are ever-evolving, and the demand for skilled professionals is higher than ever. To land your dream role, you need more than just technical knowledge; you need…
    Traits of Great Sales Candidates

    In today’s competitive job market, hiring managers are flooded with resumes. But for sales roles, a list of past achievements and certifications only tells part of the story. The best sales professionals possess a unique blend of innate traits and learned skills that go far beyond what can be captured on paper. When we look…
    Cybersecurity Checklist for Businesses

    In today’s interconnected digital landscape, cybersecurity is no longer an optional IT concern—it is a core business function and a strategic imperative. The threat landscape is evolving at a breakneck pace, with attackers becoming more sophisticated, leveraging AI to create more effective ransomware and phishing campaigns. For businesses of all sizes, the question is not…
    August 2025 Cybersecurity Recap

    August 2025 will undoubtedly be remembered as a pivotal month in the cybersecurity calendar. It was a period defined by an alarming escalation of third-party vendor compromises, the frantic patching of critical zero-day vulnerabilities, and a stark reminder that the human element remains the weakest link, particularly evident in Australia’s battle against a surging tide…
    New to Tech Sales? We’ve Got You

    Navigating the world of tech sales can feel like a maze, especially if you’re new to the industry. It’s a field with immense opportunity, high earning potential, and a dynamic, fast-paced environment. However, it can also be intimidating, with its unique jargon, complex products, and demanding targets. This guide is for you—the aspiring tech sales…
    Common Cybersecurity Gaps in 2025

    In the fast-paced world of technology, staying ahead of the curve isn’t just about innovation; it’s about defense. For tech employers, the cybersecurity landscape in 2025 is more complex and dangerous than ever before. The threats have evolved beyond simple viruses and firewalls. They are now deeply intertwined with the very fabric of modern tech—AI,…
    How to Land Your First Cyber Job

    Cybersecurity continues to be one of the fastest-growing fields worldwide. With rising cyber threats and global spending on security solutions expected to surpass $200 billion in the coming years, opportunities for newcomers are expanding quickly. Yet, for many aspiring professionals, the biggest challenge remains: how to land that very first role. This guide outlines practical…
    The Future of SaaS is Eat or Be Eaten

    When Software as a Service (SaaS) first emerged, it wasn’t just a new business model; it was a revolution. It completely upended the traditional software industry, which was bogged down by cumbersome licenses, expensive maintenance fees, and complex on-premise installations. The old guard, unable or unwilling to adapt, faded into obscurity. A new generation of…
    How to Build a Personal Brand in Sales

    In the world of sales, products and services can often look alike. What truly sets a sales professional apart is not just the offering, but the reputation and trust built with clients. That’s where personal branding comes in. Personal branding is the process of defining and promoting the unique combination of skills, experience, and personality…

    Visit our blog page