Job Seekers Hub | Culture – The art of showing what’s behind the scenes

Mar 20, 2017

Pulse Recruitment

Table of Contents
    Add a header to begin generating the table of contents

    Looking to buy a new work suit? You try it on.

    Looking to buy a new car? You test drive it.

    Looking to buy a house? You view it.

    …you catch my drift?

    Anytime we make a significant purchase, typically it’s a “try it before you buy it” scenario. It gives us the reassurance that if we don’t like it, well, at least we’re not committed to it. However, with a career move, unfortunately this isn’t the case. Sure, you can ask what the culture is like in the interviews, you can get a tour of the office, or talk to an existing team member, but ultimately, you won’t know what the culture is like until you’ve already committed. To me, that kind of seems like signing a contract with a blindfold on, doesn’t it?

    Thankfully, many organisations have realised it’s not worth the risk to assume that talent will thrive in their existing culture. Instead, we’re seeing more regularly the trend of companies showing what really happens behind the scenes which gives potential hires an opportunity to see if the culture is right for them. LinkedIn recently hosted an event on ‘Branding to win the best talent’ and the host, Megan Speelman, quoted “The better you can show what happens behind the scenes, the more attractive you are going to be”. Couldn’t agree more.

    It’s also important to note that the power has shifted to the candidate as a result of the digital evolution. Candidates have choices, and it’s now up to companies to come to the table and truly answer: “Why work with us”.

    So, what do these powerful job seekers really want to know about your culture? They want to know:

    • What are your perks?
    • What makes you tick?
    • What are your values?
    • What differentiates you from everyone else?
    • What does the company look like?
    • How many people work there?
    • How many offices do you have?

    Here are a few channels to showcase your culture – it’s best to have a variety of mediums to creatively show off your people and your perks. Don’t worry about bragging, people want to see it!

    • Blogs on what you’re up to
    • Videos showing some personality
    • Team photos on social channels
    • A great “career” page on your website
    • Individuals posting to their social networks about their job (your employees are your brand ambassadors!)
    • Positive Glassdoor reviews & Google reviews

    The more you’re willing to share, the more you’ll attract talent that fit the puzzle.

     

    READY TO TAKE THE NEXT STEP IN YOUR CAREER?

    Explore a vast array of IT, sales, and marketing roles spanning across Sydney, Melbourne, Brisbane, the wider Australia and Asia-Pacific and the United States regions. With Pulse Recruitment, you’ll find positions that resonate with your skills and ambitions. Embark on a transformative career journey and submit your resume of LinkedIn profile today!

    FROM OUR PULSE NEWS, EMPLOYER AND JOB SEEKER HUBS

    Featured Articles

    What does a sales representative do?

    Before exploring the intricacies of a sales representative’s responsibilities, it’s essential to establish a clear definition of the role itself. A sales representative is a vital link between a company and its customers, responsible for promoting and selling products or services. Sales representatives play a pivotal role in driving revenue and fostering customer relationships, making…
    The Psychology of Sales Accomplishments

    Understanding the psychology behind sales is crucial for achieving significant accomplishments in the field. By grasping the intricacies of human behavior and decision-making, sales professionals can enhance their strategies and outcomes. In this blog, we’ll explore key psychological concepts that drive sales success. From buyer motivations and emotions to effective communication techniques and resilience, we’ll…
    2 Lead Generation Strategies

    Mastering lead scoring and grading is crucial for businesses in today’s digital landscape. They streamline lead management, enhancing efficiency and effectiveness. Lead Scoring: Ranks prospects based on perceived value, prioritizing leads ready for sales engagement. Lead Grading: Evaluates leads against the ideal customer profile, focusing on demographic fit. Key Differences: Scoring: Based on behavior and…
    The Ultimate Guide to Avoiding Burnout

    Burnout isn’t just feeling tired or stressed; it’s a complex syndrome with a range of physical, emotional, and behavioral symptoms. Identifying these signs early is crucial for taking preventive action. Physical symptoms may include chronic fatigue, headaches, and changes in appetite or sleep patterns. Emotionally, burnout can manifest as feelings of cynicism, irritability, or detachment…
    How to get into cybersecurity sales

    Cybersecurity sales play a crucial role in protecting organizations by ensuring they have the necessary security measures in place. With the increasing number of cyber threats, the demand for cybersecurity sales professionals is rising. Cybersecurity sales professionals are responsible for selling security products and services to businesses, ensuring they have the necessary tools to safeguard…
    How Do You Ask if You Got the Job?

    Post-interview follow-up is a crucial step in the job application process. This introduction sets the stage for discussing effective ways to inquire about your application status. Whether you’re eagerly awaiting news of a job offer or preparing for the next steps in your job search journey, mastering the art of post-interview communication is essential for…
    A deep dive into contract work

    1. What Is Contract Work?   Contract work, also known as independent contracting, involves hiring individuals for specific projects or a predetermined period. These workers, often referred to as contractors, are not permanent employees of an organization. Instead, they provide their services on a contractual basis. Here are the key points: Definition: Contract work is based on…
    What to ask candidates in an interview

    As an interviewer or hiring manager, your role is crucial in finding the right fit for your company. The interview process allows you to assess a candidate’s personality, qualifications, and alignment with your organization’s values. In this blog, we’ll explore several good interview questions categorized into three sections: basic, work history, and personality.     Basic Interview…
    Mastering IT Recruitment: Key Tips

    In the exciting landscape of technology, finding and securing top-notch IT talent is akin to assembling a digital dream team. Whether you’re an HR professional, a seasoned recruiter, or a tech-savvy hiring manager, mastering the art of IT recruitment is your golden ticket to organizational success. In this comprehensive blog, we’ll unravel the secrets behind…
    How AI Can Strengthen Cybersecurity

    In our increasingly interconnected world, the digital landscape faces constant threats from cybercriminals. As organizations strive to protect their sensitive data, artificial intelligence (AI) emerges as a powerful ally. AI’s ability to analyze vast amounts of information, detect anomalies, and respond swiftly has revolutionized the field of cybersecurity. In this blog post, we delve into…

    Visit our blog page