Why You Should Prioritize Coaching

Aug 22, 2023

Daniel Hale

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Did you know in a new hire’s first three months, they will only retain 16% of all training they receive?

To put that in perspective, imagine a new starter who only remembers:

  • 16% of your sales process
  • 1.6 out of 10 competitors
  • 16% of your product
  • 16% of your sales methodology

This is why ongoing, consistent coaching is SO important.

When new starters are coached regularly, that number skyrockets to 88%!

To achieve this number, you have to ensure that after a new starter completes their onboarding, a tailored coaching plan should be ready for them.

Here at Pulse, we take coaching seriously. We have coaching sessions every Friday and repeat the message of that session on Monday to reinforce the learning. We rotate through key topics continuously so that the team gets exposed to repetition while also putting theory into practice in business development group sessions where Consultants receive real-time feedback and coaching.

After speaking to candidates every day who are part of sales teams (often remotely), there is a consistent theme. Those who receive ongoing, regular, structured coaching are far more engaged and less likely to want to move on.

Making ongoing coaching a priority will set you apart from the pack, build confidence, help with performance, and ultimately increase retention. As long as it’s done right, there is really no downside.

 

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Pulse Recruitment is a specialist IT, marketing and sales recruitment agency designed specifically to help find the best sales staff within the highly competitive Asia-Pacific and the United States regions. Find out more by getting in contact with us!

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