What Metrics Do You Track?

Jul 12, 2023

Daniel Hale

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    The 2023 Hubspot Sales Trends Report revealed that the most critical metrics to track in 2023 are average profit margin, year-over-year growth, and conversion rates. While customer acquisition cost (CAC) was once a popular metric, it has lost favour due to its complexity.

    What Metrics Do You Track - Pulse Recruitment

    It’s interesting to note that salespeople are most interested in monitoring their own productivity metrics, as well as average profit margin and year-over-year growth. On the other hand, sales leaders prioritize real-time activities such as CRM usage, calls made, emails sent, and conversations to monitor overall progress and productivity. However, when it comes to the most important metrics to track, leaders prioritize calls made, follow-ups on high-quality leads, CRM usage, and proposals sent.

     

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