Employers Hub | 5 Ways to Improve Your Tech Sales Team

Table of Contents
    Add a header to begin generating the table of contents

    If you’re serious about growing your tech sales team, you’d better get to work. Here are five ways that you can help build a stronger foundation for future growth. If you’re serious about growing your tech sales team, you’d better get to work. Here are five ways that you can help build a stronger foundation for future growth.

     

    Network, Network, Network!

    If you want to grow your tech sales team, you’ll need to spend time networking with the best. And if you don’t know where to begin, you can always start with the easiest option: networking with other salespeople. But networking alone won’t get the job done. You’ll need to build a network of peers with similar interests, values, and skill sets to help you grow your team. As a sales rep, you have a unique opportunity to expand your network and strengthen your own leadership skills. Regularly bring friends and colleagues to your events and training, and encourage them to bring their friends. When you create your own network, you can expand your circle of influence to include people who might be interested in buying or leasing your product or service.

     

    Build a Culture of Ownership

    If you want your sales team to be successful, you’ll need to instil a culture of ownership within them. This means setting an example for your salespeople that they should treat customers right, provide excellent service, and work hard for their paychecks. This can’t just be something you say at the start of each new job – it has to be taught and ingrained throughout your company culture. You can start this culture change by modelling these behaviours for your own team. When you treat customers right, they will notice – and will hopefully start to follow suit. If you provide excellent service, your team members will want to deliver – and will be willing to do so when it’s expected of them.

     

    Go to Conferences

    If you want your team members to be ready when the company needs them, you’ll need to get to know their travel schedules. Conferences are an excellent way to do this – and can even be used as a recruiting tool. Conferences offer a great opportunity to form connections with colleagues from different countries, industries, and companies. You can also use conferences as a way to network with salespeople from other businesses that are in the same industry as yours. Conferences are also a great way to learn from experts in various fields – and can even be a place to create new leads and customers.

     

    Don’t be Afraid to Ask for Help

    As a leader, you are ultimately responsible for the success of your sales team. If you want your team members to succeed, you’ll need to help them out. And you can do that by being patient, understanding when help is needed, and having an open-minded approach to asking for help. A good way to start helping your team out is by offering to help them out with their upcoming projects or goals. This can be a great way to show your team that you care, as well as get your feet wet with some new tasks. When you ask your team members for help, don’t be afraid to let them know if you need them to step in – even if you’re not sure how or when you’ll need it. This can help build a trusting relationship between yourself and your team members, which will make them more likely to ask for help in the future. When you don’t know how to ask for help, or you’re hesitant to ask for help, you’re putting yourself in a position where you’ll be unhelpable – and your team will be in even more of a fix. On the other hand, if you let your team know what they can and can’t handle, you’ll let them know how much support you have available to help them out when they’re in trouble.

     

    Bottom line

    As a leader, you are ultimately responsible for the success of your sales team. If you want your team members to succeed, you’ll need to help them out. And you can do that by being patient, understanding when help is needed, and having an open-minded approach to asking for help.

     

    SEEKING INDUSTRY-LEADING TALENT?

    Leverage Pulse Recruitment’s expertise in IT, sales, and marketing to secure elite professionals in Sydney, Melbourne, Brisbane, the wider Asia-Pacific and United States regions. Experience the advantage by connecting with us!

    FROM OUR PULSE NEWS, EMPLOYER AND JOB SEEKER HUBS

    Featured Articles

    Traits of Great Sales Candidates

    In today’s competitive job market, hiring managers are flooded with resumes. But for sales roles, a list of past achievements and certifications only tells part of the story. The best sales professionals possess a unique blend of innate traits and learned skills that go far beyond what can be captured on paper. When we look…

    Cybersecurity Checklist for Businesses

    In today’s interconnected digital landscape, cybersecurity is no longer an optional IT concern—it is a core business function and a strategic imperative. The threat landscape is evolving at a breakneck pace, with attackers becoming more sophisticated, leveraging AI to create more effective ransomware and phishing campaigns. For businesses of all sizes, the question is not…

    August 2025 Cybersecurity Recap

    August 2025 will undoubtedly be remembered as a pivotal month in the cybersecurity calendar. It was a period defined by an alarming escalation of third-party vendor compromises, the frantic patching of critical zero-day vulnerabilities, and a stark reminder that the human element remains the weakest link, particularly evident in Australia’s battle against a surging tide…

    New to Tech Sales? We’ve Got You

    Navigating the world of tech sales can feel like a maze, especially if you’re new to the industry. It’s a field with immense opportunity, high earning potential, and a dynamic, fast-paced environment. However, it can also be intimidating, with its unique jargon, complex products, and demanding targets. This guide is for you—the aspiring tech sales…

    Common Cybersecurity Gaps in 2025

    In the fast-paced world of technology, staying ahead of the curve isn’t just about innovation; it’s about defense. For tech employers, the cybersecurity landscape in 2025 is more complex and dangerous than ever before. The threats have evolved beyond simple viruses and firewalls. They are now deeply intertwined with the very fabric of modern tech—AI,…

    How to Land Your First Cyber Job

    Cybersecurity continues to be one of the fastest-growing fields worldwide. With rising cyber threats and global spending on security solutions expected to surpass $200 billion in the coming years, opportunities for newcomers are expanding quickly. Yet, for many aspiring professionals, the biggest challenge remains: how to land that very first role. This guide outlines practical…

    The Future of SaaS is Eat or Be Eaten

    When Software as a Service (SaaS) first emerged, it wasn’t just a new business model; it was a revolution. It completely upended the traditional software industry, which was bogged down by cumbersome licenses, expensive maintenance fees, and complex on-premise installations. The old guard, unable or unwilling to adapt, faded into obscurity. A new generation of…

    How to Build a Personal Brand in Sales

    In the world of sales, products and services can often look alike. What truly sets a sales professional apart is not just the offering, but the reputation and trust built with clients. That’s where personal branding comes in. Personal branding is the process of defining and promoting the unique combination of skills, experience, and personality…

    Cyber Certifications That Actually Help

    Cybersecurity is one of the fastest-growing fields in the world, with talent shortages creating huge opportunities for skilled professionals. But with hundreds of certifications available, job seekers and career switchers often face a big question: Which cyber certifications actually help me land a role and grow my career? The truth is, not all certifications carry…

    Networking Tips for Cyber Pros in 2025

    The cybersecurity landscape is moving faster than ever in 2025. AI-driven threats are rewriting playbooks, regulations are getting tighter, and job roles are evolving almost quarterly. For cyber professionals — whether you’re a seasoned SOC analyst, an incident responder, a security architect, or a fresh graduate trying to land your first role — your technical…