Let’s Talk Lead Generation

May 5, 2023

Daniel Hale

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    Do you find it challenging to generate high-quality leads for your business? According to the 2023 Hubspot Sales Trends report, this is a common issue faced by many salespeople. While marketing teams provide quality leads for 41% of salespeople, it seems there’s still a bit of a disconnect.

    In 2022, sales teams found that the best quality leads come from referrals, followed by social media, tradeshows, telemarketing, and digital marketing. It’s interesting to note that the definition of “quality” has changed over the past few years due to changes in consumer behaviour.

    If you’re wondering about the top channels for lead generation in 2022, they were social media, SEO, account-based marketing, influencer marketing, short-form video, virtual events, and mobile-focused web strategy. It seems that the world of marketing is constantly evolving, as more than half of sales reps feel that lead quality has stayed the same or worsened from 2021 to 2022.

    But don’t worry – there are still plenty of ways to generate high-quality leads for your business. Sales teams should focus on referral programs, social media, and virtual events to reach their target audience. In 2023, B2B sales reps plan to use LinkedIn, Facebook, and Instagram, while B2C sales reps use Facebook and Instagram more often. YouTube and TikTok are growing as channels for both B2B and B2C sales and marketing.

     

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