Employers Hub | How to attract the best when hiring

May 12, 2022

Daniel Hale

Table of Contents
    Add a header to begin generating the table of contents

    The market is hot right now, with more jobs than people, and candidates are well aware of this dynamic.

    So, to attract the best people, you need to be able to tell a great story about your business to develop trust and position your company above the competition.

    The story will cover your value prop and what separates you from the competition. It also delves into how the team is structured, what high earners are making per quarter, success stories about internal promotions, the company culture and opportunities for training and education.

    The first interview is the best time to tell your story, and it should also address past issues and growing pains (half the time, the candidate is already aware of these issues). Engaging the candidate in the first interview will also bring the “passive” candidates to life and engage them to build trust and excitement.

    Every story should be told with passion and have a beginning, a middle and an end.

    Or, in this case – the PAST, the PRESENT and the FUTURE.

    The PAST might not be perfect, but that’s OK – you need to address it and be completely honest. It’s all about the learning experience and how the business has evolved. This will give context and build trust with candidates.

    The PRESENT is about what the team looks like today, the value prop and how far the business has come…

    And the FUTURE is the part that inspires.

    My job as a recruiter is to refine your story to the market and tell it truthfully and consistently, which brings your company to life.

     

    SEEKING INDUSTRY-LEADING TALENT?

    Leverage Pulse Recruitment’s expertise in IT, sales, and marketing to secure elite professionals in Sydney, Melbourne, Brisbane, the wider Asia-Pacific and United States regions. Experience the advantage by connecting with us!

    FROM OUR PULSE NEWS, EMPLOYER AND JOB SEEKER HUBS

    Featured Articles

    LinkedIn Profile Tips for Tech Sales Professionals

    Your LinkedIn profile is your digital storefront in the tech sales world. It’s often the first impression recruiters, hiring managers, and potential clients have of you. Yet most tech sales professionals waste this opportunity with generic profiles that blend into the background noise of millions of other salespeople.The difference between a LinkedIn profile that attracts…
    SaaS Sales Interview Questions: 50+ Questions Asked in 2026

    Landing a SaaS sales role in 2026 requires more than just charm and ambition. With tech companies raising the bar for sales talent, you need to master the specific interview questions that hiring managers are asking right now. This comprehensive guide covers 50+ real SaaS sales interview questions, complete with strategic answers and tech sales…
    Cost of a Bad Sales Hire in Australia: The $200K+ Mistake

    Hiring the wrong person into your sales team isn’t just disappointing — it’s expensive. In Australia, a single bad sales hire can quietly drain well over $200,000 from your bottom line before anyone even realises something has gone wrong. And by the time the numbers start to show it, the damage is already done. If…
    Which Tech Sales Role Is Right for You?

    The tech sales landscape offers two distinct entry points that can shape your entire career trajectory: the Sales Development Representative (SDR) and the Account Executive (AE) position. Understanding the differences between these roles is crucial for anyone considering a career in technology sales. Whether you’re a recent graduate, career changer, or sales professional looking to…
    Why Sales Coaching Matters in 2026

    The landscape of B2B SaaS sales has shifted beneath our feet. If you feel like hitting targets has become an uphill battle against an avalanche, you aren’t imagining it—and you aren’t alone. As we move deeper into 2026, the final performance data from the 2024–2025 fiscal cycle has arrived, and it carries a sobering message…
    The Psychology of Closing the Deal

    Heading into a closing conversation with a prospect is an inherently nerve-wracking experience. You’ve put in the hours, survived the discovery calls, and delivered a demo that seemed to land perfectly. Yet, as the finish line nears, the air gets thin. No matter how enthusiastic your point of contact appeared, there is always a lingering,…
    Human Connection in the Age of AI Fatigue

    The year is 2026, and the promise of Artificial Intelligence has largely been fulfilled, particularly in the realm of sales. AI-powered CRMs predict customer needs with uncanny accuracy, natural language processing crafts personalized emails in seconds, and chatbots handle initial inquiries with seamless efficiency. We’ve optimized, automated, and streamlined to a degree that was once…
    Cold Calling Is Your Secret Weapon

    We are living through the greatest paradox in the history of sales. It is January 2026, and our “sales stacks” are more sophisticated than we ever dreamed possible five years ago. We have real-time intent data that tells us exactly when a prospect breathes in the direction of a solution. We have AI-driven sequencing tools…
    Why Sales Prospecting Matters

    In the modern marketplace, sales is often mistaken for the art of “closing.” However, any seasoned professional will tell you that the “close” is merely the finish line of a race that began weeks or months earlier with a single, intentional act: prospecting. Sales prospecting is the foundation of a healthy pipeline and a sustainable…
    Where AI Really Wins in the Sales Funnel

    In the current gold rush of sales technology, there is a common misconception that is costing companies millions in lost efficiency. Many sales leaders approach Artificial Intelligence as if it were a digital “speech coach”—a tool designed primarily to listen to sales calls, provide real-time transcriptions, or offer live prompts during a demo. While these…

    Visit our blog page