Thought For The Week!

Oct 9, 2023

Daniel Hale

Table of Contents
    Add a header to begin generating the table of contents

    According to Harvard Business School professor Gerald Zaltman, a significant 95% of buying decisions are based on emotions, with only a small 5% being rational.

    Zaltman also suggests that this tiny rational part is often used later to justify the emotional choice.

    This might seem surprising because sales has become very skilled at addressing the logical side of our buyers’ minds, such as with ROI calculators and case studies.

    But have we overlooked the power of storytelling and connecting on an emotional level?

    This reminds me of a great quote from Einstein: “Not everything that counts can be counted, and not everything that can be counted, counts.”

    In sales, it’s not just about following a process; it’s about how you make your prospects feel.

    To sell is to be human, after all.

     

    ARE YOU IN SEARCH FOR EXCEPTIONAL SALES PROFESSIONALS OR SEEKING A NEW JOB OPPORTUNITY?

    Pulse Recruitment is a specialised agency committed to connecting companies with top-performing sales and marketing professionals in the fiercely competitive Asia-Pacific and United States markets. With our expertise and extensive network, we excel in matching talent with opportunities. Whether you’re a company looking for exceptional sales professionals or an individual seeking a new job opportunity, reach out to us today and discover how we can assist you in achieving your goals.

    FROM OUR PULSE NEWS, EMPLOYER AND JOB SEEKER HUBS

    Featured Articles

    2026 Tech Sales Compensation Trends

    If 2024 was the year of “hunker down” and 2025 was the year of “selective growth,” 2026 has officially ushered in the “Pragmatic Reset” of tech sales compensation. The days of ballooning base salaries and “blank check” signing bonuses are largely behind us. Instead, we are seeing a move toward Precision Compensation—where pay is more…
    Why SDR Roles Are in Demand This Year

    If you had asked a tech analyst in 2024 about the future of the Sales Development Representative (SDR), they might have handed you a death certificate. The narrative back then was simple: Generative AI would eventually automate every cold email, LinkedIn message, and discovery call, rendering the entry-level “prospector” obsolete. But as we navigate the…
    What Great Sales Teams Do Differently

    If we look back at the trajectory of the last few years, the narrative in the sales world was dominated by a single, monolithic acronym: AI. In 2024, we were in the “Experimental Era,” where every sales leader was scrambling to figure out what Large Language Models could do. By 2025, we entered the “Adoption…
    Tech Sales Tips to Practice in 2026

    If 2024 was the year of “AI hype” and 2025 was the year of “AI integration,” then 2026 is the year of AI Mastery. In the tech sales landscape of 2026, the barrier to entry has never been lower, yet the bar for excellence has never been higher. Automation has flooded prospect inboxes with “perfectly…
    Rise of the Analog Renaissance in Sales

    If we look back at the trajectory of the last few years, the narrative in the sales world was dominated by a single acronym: AI. In 2024, we were in the “Experimental Era,” where every sales leader was scrambling to figure out what LLMs could do. By 2025, we entered the “Adoption Era,” a period…
    What Is Your Tech Sales Team Missing

    If you are a business leader looking at your Q4 projections and seeing a plateau, your first instinct might be to call a “rally” or demand more activity. In the past, the math was simple: more calls equaled more demos, which equaled more revenue. But we have entered a new era of B2B commerce. In…
    2026 Tech Sales Trends

    As we step into 2026, the tech industry has reached a significant inflection point. The “AI Gold Rush” that defined the mid-2020s has matured into what analysts are calling the Age of Pragmatism. The “AI hype” era—where a mere mention of Large Language Models could secure a pilot—is officially over. In its place is a…
    The Consulting Seller Era in B2B Sales

    In the world of B2B commerce, we have reached a definitive turning point. For decades, the sales industry operated on a simple, albeit aggressive, premise: The Pitch. You found a prospect, you highlighted your product’s features, you handled objections, and you pushed for the “close.”But as we move deeper into the mid-2020s, that model has…
    Sales Skills to priotitize in 2026

    The year 2026 will mark a definitive turning point in the world of sales. The pressures of a digital-first buyer, complex enterprise purchasing committees, and the total integration of Artificial Intelligence (AI) are rendering the traditional sales playbook obsolete. For every job seeker and working sales professional, the message is clear: the skills that guaranteed…
    2026 Sales Hiring Trends

    The sales landscape is undergoing its most profound transformation in decades, driven by the maturity of Artificial Intelligence (AI) and the complexity of the modern B2B buying journey. Consequently, the criteria for hiring a successful sales professional are changing at an accelerated pace. In 2026, sales leaders are no longer looking for the traditional, high-volume…

    Visit our blog page