News | Sales Trends In APAC: Prioritizing Automation And Texting

Table of Contents
    Add a header to begin generating the table of contents

    We’ve picked some more interesting trends that we have found in the 2023 APAC Hubspot Sales Report.

    Below is a snapshot which seems to highlight a heavy focus on automation and using texting and Whatsapp as an effective tool in the Asian market.

     

    • In Australia, sales teams are more likely to embrace hybrid sales and remote selling, with cross-selling and upselling to existing customers being a top sales goal for 2023.
    • Singaporeans have increased their mobile purchases for both personal and business use, and WhatsApp is their preferred messaging and chat platform for reaching out about a product or service.
    • A mobile-first strategy for sales and alignment with marketing is predicted for Southeast Asia as a whole.
    • SE Asian Countries prioritise Net Promoter Score (NPS) as a top sales metric, with texting and messaging growing as effective sales channels.
    • Sales teams should focus on providing personalised outreach throughout the buying process and using sales tech tools to gain a thorough understanding of the buyer for future, more contextual, communication.
    • Successful sales organisations in the APAC area are relying more on automated tools, business intelligence, buying signals, texting and messaging, and social selling.

     

    Expect to see more hybrid and remote selling, a focus on upselling and cross-selling, and a boom in emerging channels like using WhatsApp for sales in 2023.

     

    READY FOR A GAME-CHANGING CAREER OR TEAM ENHANCEMENT?

    FROM OUR PULSE NEWS, EMPLOYER AND JOB SEEKER HUBS

    Featured Articles

    A Deep Dive into Cybersecurity Job Roles

    The digital landscape is a vast and ever-expanding frontier, fraught with both incredible opportunities and persistent threats. As technology permeates every aspect of our lives and businesses, the need for robust cybersecurity has never been more critical. This escalating demand has given rise to a dynamic and rapidly growing industry, offering a wealth of diverse…

    Your Cybersecurity Certification Roadmap

    The cybersecurity landscape is a complex and highly specialized field, and for those looking to build a career, certifications are a non-negotiable part of the journey. They serve as a powerful signal to employers, validating your skills, knowledge, and commitment to the profession. But with hundreds of certifications available, figuring out which ones to get—and…

    Is Your Sales Team Missing Pieces?

    Every business leader dreams of a sales team that consistently smashes targets, closes deals with ease, and generates a steady stream of revenue. But the truth is, a high-performing sales team isn’t built on wishful thinking; it’s a carefully constructed machine where every component, or “piece,” is essential. If your team is struggling to meet…

    Cybersecurity Trends and Challenges 2025

    The digital landscape is a relentless battlefield, constantly evolving with new threats and sophisticated adversaries. As we peer into 2025, the cybersecurity horizon presents a mix of familiar foes and emerging challenges, all intensified by the accelerating pace of technological innovation. Staying ahead requires not just vigilance, but a proactive and adaptive strategy. This post…

    Cybersecurity Job Interview Questions

    Securing a job in cybersecurity can be a daunting process, but it’s also one of the most rewarding careers in the modern world. The field is dynamic, the threats are ever-evolving, and the demand for skilled professionals is higher than ever. To land your dream role, you need more than just technical knowledge; you need…

    Traits of Great Sales Candidates

    In today’s competitive job market, hiring managers are flooded with resumes. But for sales roles, a list of past achievements and certifications only tells part of the story. The best sales professionals possess a unique blend of innate traits and learned skills that go far beyond what can be captured on paper. When we look…

    Cybersecurity Checklist for Businesses

    In today’s interconnected digital landscape, cybersecurity is no longer an optional IT concern—it is a core business function and a strategic imperative. The threat landscape is evolving at a breakneck pace, with attackers becoming more sophisticated, leveraging AI to create more effective ransomware and phishing campaigns. For businesses of all sizes, the question is not…

    August 2025 Cybersecurity Recap

    August 2025 will undoubtedly be remembered as a pivotal month in the cybersecurity calendar. It was a period defined by an alarming escalation of third-party vendor compromises, the frantic patching of critical zero-day vulnerabilities, and a stark reminder that the human element remains the weakest link, particularly evident in Australia’s battle against a surging tide…

    New to Tech Sales? We’ve Got You

    Navigating the world of tech sales can feel like a maze, especially if you’re new to the industry. It’s a field with immense opportunity, high earning potential, and a dynamic, fast-paced environment. However, it can also be intimidating, with its unique jargon, complex products, and demanding targets. This guide is for you—the aspiring tech sales…

    Common Cybersecurity Gaps in 2025

    In the fast-paced world of technology, staying ahead of the curve isn’t just about innovation; it’s about defense. For tech employers, the cybersecurity landscape in 2025 is more complex and dangerous than ever before. The threats have evolved beyond simple viruses and firewalls. They are now deeply intertwined with the very fabric of modern tech—AI,…