News | Sales Trends In APAC: Prioritizing Automation And Texting

Mar 23, 2023

Daniel Hale

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    We’ve picked some more interesting trends that we have found in the 2023 APAC Hubspot Sales Report.

    Below is a snapshot which seems to highlight a heavy focus on automation and using texting and Whatsapp as an effective tool in the Asian market.

     

    • In Australia, sales teams are more likely to embrace hybrid sales and remote selling, with cross-selling and upselling to existing customers being a top sales goal for 2023.
    • Singaporeans have increased their mobile purchases for both personal and business use, and WhatsApp is their preferred messaging and chat platform for reaching out about a product or service.
    • A mobile-first strategy for sales and alignment with marketing is predicted for Southeast Asia as a whole.
    • SE Asian Countries prioritise Net Promoter Score (NPS) as a top sales metric, with texting and messaging growing as effective sales channels.
    • Sales teams should focus on providing personalised outreach throughout the buying process and using sales tech tools to gain a thorough understanding of the buyer for future, more contextual, communication.
    • Successful sales organisations in the APAC area are relying more on automated tools, business intelligence, buying signals, texting and messaging, and social selling.

     

    Expect to see more hybrid and remote selling, a focus on upselling and cross-selling, and a boom in emerging channels like using WhatsApp for sales in 2023.

     

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