{"id":5930,"date":"2017-03-20T00:00:00","date_gmt":"2017-03-19T13:00:00","guid":{"rendered":"https:\/\/www.pulserecruitment.com.au\/culture-the-art-of-showing-whats-behind-the-scenes\/"},"modified":"2023-11-06T23:44:59","modified_gmt":"2023-11-06T12:44:59","slug":"culture-the-art-of-showing-whats-behind-the-scenes","status":"publish","type":"post","link":"https:\/\/www.pulserecruitment.com.au\/culture-the-art-of-showing-whats-behind-the-scenes\/","title":{"rendered":"Job Seekers Hub | Culture \u2013 The art of showing what\u2019s behind the scenes"},"content":{"rendered":"<p><span style=\"color: #000000;\">Looking to buy a new work suit? <em>You try it on.<\/em><\/span><\/p>\n<p><span style=\"color: #000000;\">Looking to buy a new car? <em>You test drive it.<\/em><\/span><\/p>\n<p><span style=\"color: #000000;\">Looking to buy a house? <em>You view it.<\/em><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>\u2026you catch my drift?<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Anytime we make a significant purchase, typically it\u2019s a \u201ctry it before you buy it\u201d scenario. It gives us the reassurance that if we don\u2019t like it, well, at least we\u2019re not committed to it. However, with a career move, unfortunately this isn\u2019t the case. Sure, you can ask what the culture is like in the interviews, you can get a tour of the office, or talk to an existing team member, but ultimately, you won\u2019t know what the culture is like until you\u2019ve <em>already committed<\/em>. To me, that kind of seems like signing a contract with a blindfold on, doesn\u2019t it?<\/span><\/p>\n<p><span style=\"color: #000000;\">Thankfully, many organisations have realised it\u2019s not worth the risk to <em>assume<\/em> that talent will thrive in their existing culture. Instead, we\u2019re seeing more regularly the trend of companies showing what really happens behind the scenes which gives potential hires an opportunity to see if the culture is right for them. LinkedIn recently hosted an event on \u2018Branding to win the best talent\u2019 and the host, Megan Speelman, quoted \u201cThe better you can show what happens behind the scenes, the more attractive you are going to be\u201d. Couldn\u2019t agree more.<\/span><\/p>\n<p><span style=\"color: #000000;\">It\u2019s also important to note that the power has shifted to the <strong>candidate<\/strong> as a result of the digital evolution. Candidates have choices, and it\u2019s now up to companies to come to the table and truly answer: \u201cWhy work with us\u201d.<\/span><\/p>\n<p><span style=\"color: #000000;\">So, what do these powerful job seekers really want to know about your culture? They want to know:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">What are your perks?<\/span><\/li>\n<li><span style=\"color: #000000;\">What makes you tick?<\/span><\/li>\n<li><span style=\"color: #000000;\">What are your values?<\/span><\/li>\n<li><span style=\"color: #000000;\">What differentiates you from everyone else?<\/span><\/li>\n<li><span style=\"color: #000000;\">What does the company look like?<\/span><\/li>\n<li><span style=\"color: #000000;\">How many people work there?<\/span><\/li>\n<li><span style=\"color: #000000;\">How many offices do you have?<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Here are a few channels to showcase your culture \u2013 it\u2019s best to have a variety of mediums to creatively show off your people and your perks. Don\u2019t worry about bragging, people want to see it!<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Blogs on what you\u2019re up to<\/span><\/li>\n<li><span style=\"color: #000000;\">Videos showing some personality<\/span><\/li>\n<li><span style=\"color: #000000;\">Team photos on social channels<\/span><\/li>\n<li><span style=\"color: #000000;\">A great \u201ccareer\u201d page on your website<\/span><\/li>\n<li><span style=\"color: #000000;\">Individuals posting to their social networks about their job (your employees are your brand ambassadors!)<\/span><\/li>\n<li><span style=\"color: #000000;\">Positive Glassdoor reviews &amp; Google reviews<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">The more you\u2019re willing to share, the more you\u2019ll attract talent that fit the puzzle.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\">READY TO TAKE THE NEXT STEP IN YOUR CAREER?<\/h3>\n<div class=\"TypographyPresentation TypographyPresentation--m RichText3-paragraph--withVSpacingNormal RichText3-paragraph\" style=\"text-align: center;\">Explore a vast array of <a class=\"PrimaryLink BaseLink\" href=\"https:\/\/www.pulserecruitment.com.au\/jobs\/\" target=\"_blank\" rel=\"noreferrer noopener\">IT, sales, and marketing roles<\/a> spanning across Sydney, Melbourne, Brisbane, the wider Australia and Asia-Pacific and the United States regions. With <a class=\"PrimaryLink BaseLink\" href=\"https:\/\/www.pulserecruitment.com.au\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pulse Recruitment<\/a>, you&#8217;ll find positions that resonate with your skills and ambitions. Embark on a transformative career journey and <a class=\"PrimaryLink BaseLink\" href=\"https:\/\/www.pulserecruitment.com.au\/submit-resume\/\" target=\"_blank\" rel=\"noreferrer noopener\">submit your resume of LinkedIn profile<\/a> today!<\/div>\n<div class=\"TypographyPresentation TypographyPresentation--m RichText3-paragraph--withVSpacingNormal RichText3-paragraph\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Looking to buy a new work suit? You try it on. Looking to buy a new car? You test drive it. Looking to buy a house? You view it. \u2026you catch my drift? Anytime we make a significant purchase, typically it\u2019s a \u201ctry it before you buy it\u201d scenario. It gives us the reassurance that&hellip;<\/p>\n","protected":false},"author":13,"featured_media":9431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","footnotes":""},"categories":[76],"tags":[],"class_list":["post-5930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-job-seekers-hub"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.pulserecruitment.com.au\/af-api\/wp\/v2\/posts\/5930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pulserecruitment.com.au\/af-api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pulserecruitment.com.au\/af-api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pulserecruitment.com.au\/af-api\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pulserecruitment.com.au\/af-api\/wp\/v2\/comments?post=5930"}],"version-history":[{"count":3,"href":"https:\/\/www.pulserecruitment.com.au\/af-api\/wp\/v2\/posts\/5930\/revisions"}],"predecessor-version":[{"id":14094,"href":"https:\/\/www.pulserecruitment.com.au\/af-api\/wp\/v2\/posts\/5930\/revisions\/14094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pulserecruitment.com.au\/af-api\/wp\/v2\/media\/9431"}],"wp:attachment":[{"href":"https:\/\/www.pulserecruitment.com.au\/af-api\/wp\/v2\/media?parent=5930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pulserecruitment.com.au\/af-api\/wp\/v2\/categories?post=5930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pulserecruitment.com.au\/af-api\/wp\/v2\/tags?post=5930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}