A Common Mistake in Sales: Over-Reliance on ROI<\/p>\n
Gong’s recent analysis of hundreds of thousands of sales deals revealed a surprising insight: close rates decline by 27% when sales teams focus heavily on ROI without using before-and-after storytelling. While ROI can seem like a compelling metric, leaning on it too much often correlates with lower success rates. The data is clear\u2014ROI alone isn\u2019t the persuasive tool it\u2019s often thought to be.<\/p>\n
One effective example in outbound sales messaging involved a 30-second LinkedIn voice note from sales expert Matt Aird. Instead of emphasizing ROI, Aird focused on a specific, industry-relevant metric: connect rates on cold calls. He highlighted a proven approach to increasing these rates from the industry standard of 5% to 20-33%. This niche, tailored insight captured attention, leading to a successful deal and several client introductions.<\/p>\n
Key Takeaway: When connecting with prospects, consider how tailored, role-relevant insights and stories can build rapport and trust\u2014sometimes, they speak far louder than ROI projections.<\/p>\n
<\/p>\n
Pulse Recruitment is a specialist IT, sales and marketing recruitment agency designed specifically to help find the best sales staff within the highly competitive Asia-Pacific and United States of America market. Find out more by getting in contact<\/a><\/strong> with us!<\/p>\n","protected":false},"excerpt":{"rendered":" A Common Mistake in Sales: Over-Reliance on ROI Gong’s recent analysis of hundreds of thousands of sales deals revealed a surprising insight: close rates decline by 27% when sales teams focus heavily on ROI without using before-and-after storytelling. While ROI can seem like a compelling metric, leaning on it too much often correlates with lower…<\/p>\n","protected":false},"author":12,"featured_media":18020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","footnotes":""},"categories":[76],"tags":[],"class_list":["post-18019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-job-seekers-hub"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.pulserecruitment.com.au\/af-api\/wp\/v2\/posts\/18019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pulserecruitment.com.au\/af-api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pulserecruitment.com.au\/af-api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pulserecruitment.com.au\/af-api\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pulserecruitment.com.au\/af-api\/wp\/v2\/comments?post=18019"}],"version-history":[{"count":1,"href":"https:\/\/www.pulserecruitment.com.au\/af-api\/wp\/v2\/posts\/18019\/revisions"}],"predecessor-version":[{"id":18021,"href":"https:\/\/www.pulserecruitment.com.au\/af-api\/wp\/v2\/posts\/18019\/revisions\/18021"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pulserecruitment.com.au\/af-api\/wp\/v2\/media\/18020"}],"wp:attachment":[{"href":"https:\/\/www.pulserecruitment.com.au\/af-api\/wp\/v2\/media?parent=18019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pulserecruitment.com.au\/af-api\/wp\/v2\/categories?post=18019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pulserecruitment.com.au\/af-api\/wp\/v2\/tags?post=18019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}